When you neglect any part of your business, then that part will suffer. It is all about balance!
If you focus too much on maintaining strong relationships with your team, then your customer service may suffer.
If you spend too much time worrying about your customers, then your sales team development may suffer.
The old adage says that the customer is always right, but don’t forget the one that says that your team is your biggest asset.
Sales Is Customer Service
Actually, your sales team members are your customers too.
The Build It Big DSWA books are designed to teach you how to serve the needs of your team AND your customers equally!
The truth is that your sales team is the reason that your company is enjoying success and you must find balance between good customer service and sales team development in order to succeed.
Get Involved In Your Team’s Activities
You should spend as much time with your sales team as you do your customers.
It is good customer service to also spend time with your team.
It is easy to get caught up in the day-to-day activities of running a business and say that you are too busy to get involved. But you will find that the more time you spend getting involved in what your sales team is doing, the more satisfied your team and you will be with the results.
Make Time For Team Issues
When you have a customer with a challenge, then it is customary to drop everything and resolve it.. That is how you grow a customer base and how you show your customers the respect they deserve.
Using the same approach when it comes to your sales staff will pay off as well.
When you have a sales associate with a challenge, you need to drop everything and help resolve it.. Not only will you show your sales associates that you care, but you will also have a first-hand effect on their development.
Make Yourself Available To Your Team
When you do a presentation, you hand out business cards and tell your customers that they can call or email you anytime with questions. Take the same approach with your sales representatives.
Never assume that your sales staff knows that you have an open door policy.
When you have team meetings, remind your sales consultants that you are available for them and make sure they all have your contact information.
Your customers and sales associates are the reasons for your success.
When you want to sustain the growth in your business and continue to realize a high level of success, then you must find a way to balance your service with your customers and your team.
Both deserve equal respect and attention.
A strong sales team only grows and develops when it has a strong and accessible leader. Learn more about the Build It Big DSWA book.