At the DSWA we’re hard at work launching the DSWA Action Plan to support Direct Sellers and transform the world’s current challenges into opportunities. It’s what we’ve always taught and we intend to put it to good use in these challenging times. Our mission is to offer something for every budget so we all come out stronger than ever. To that end, we’re launching more free webinars, more affordable webinars and online courses, reducing prices and offering longer payment plans!

Please take a moment to review the free and affordable training programs available to you below. And we would be honored if you would share these opportunities with your team, company and anyone you feel might benefit.

To your success,
Nicki Keohohou & Grace Hao
DSWA & Coach Excellence School Co-Founders

  • 3/31/20 7:00 AM - 3/31/00 11:00 PM
  • Virtual Year-Round Access

A six-month certification course with a bonus FULL YEAR of group coaching calls with Nicki, Grace and DSWA’s accredited faculty! This course covers six areas we’ve identified as critical to success in Direct Sales: Visionary Planning, Coaching, Leadership, Training Skills, Creating Community and Business Management

Each step in the training is delivered straight to your inbox. Watch that month’s training video at your leisure, hop on the group coaching call, check out the bonus materials and you’re good to go! It could not be easier to follow along, and you get to choose a pace that fits your busy life and family.

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  • 8/16/22 9:00 PM Eastern - 8/23/22 10:00 PM Eastern
  • Zoom Class

Have you ever talked yourself out of something you really wanted? Told yourself you didn’t deserve success? Settled for good, when great was possible? Self-sabotage is a common and significant challenge that Direct Sellers face daily. It comes in many forms and can be a cunning enemy. This 2-part mini-course is designed to support you to overcome self-sabotage and learn how to be a strategic ally to yourself.

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  • 8/23/22 7:30 PM Eastern - 9/1/22 9:00 PM Eastern
  • Live Webinar Series


Coaching bridges the gap between learning and achieving. The DSWA Coach Excellence® Program is based on DSWA’s world renowned Principle-Centered Coaching® system that has been proven effective for more then a decade. This complete certification course has been designed and continues to be enhanced by master coaches, direct selling coaches and professionals. The Coach Excellence Program delivers the best mediums for coach training: online live facilitation through this live webinar series, coaching practice, group coaching sessions and follow-up support from faculty.

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  • 10/4/22 1:00 PM EST - 10/20/22 1:30 PM EST
  • Live Webinar Series


With the incredible achievements and significant increases in sales, retention, and sponsoring, the majority of DSWA Coach Excellence School Express participants have asked, “What is next and when is it?” We are thrilled to invite you to participate in the one-of-a-kind Advanced Coach School. This is your opportunity to further develop your coaching skills through experiential learning, practice applying advanced methods of coaching, and have your coaching proficiency assessed by a Certified Coach.

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