What does it mean to have business balance?
A balanced direct sales business is one which utilizes every opportunity available to generate income and create cash flow.
Why A balanced business?
When you have a balanced business you will have a solid business with less chance of a bad month/season, set back or event jeopardizing your cash flow and income.
A balanced business does not put all the eggs in one basket!
- Multiple streams of income
- Constant cash flow
- Less stress
- Easier to maintain once you get it going
A Balanced Direct Sales Business
A balanced direct sales business takes advantage of every:
- Income generation stream (recruiting, sales, home parties, catalog shows, fund-raisers, special events, etc.)
- Lead generation stream (vendor events, party plan, cold calling, customer services, speaking opportunities, etc.)
- Educational opportunity (online communities, seminars, team meetings, webinars, etc.)
- Networking opportunity (team meetings, online communities, company conferences, chamber events, etc.)
When you say, NO – I can not do that… you are reducing your income and your business stability!
Income opportunities
In direct sales and network marketing generally we have the opportunity to generate income by providing three services. The services are:
- Product sales
- Hosting shows or events
- Opportunity to create income
All other services fall under one of those services.
When you eliminate one of your services, such as not sharing the opportunity, you are reducing your income by 1/3.
A balanced business will focus on all of the income opportunities: growing a team, home parties, and selling products. All other services like fund-raiser events or bridal services fall under those three categories.
If you decide that you are not going to do fund-raisers or offer yourself as a free workshop presenter then you are eliminating that income generation tool.
Marketing Business For Business Balance
A balanced business will take advantage of every form of advertising and marketing available to them. In direct sales frequently individuals have a tendency to focus only on one lead generation source. Many sales professionals rely solely on their shows for generating future business. Others depend entirely on friends and family to create cash flow. Neither of these approaches will work.
There is an unlimited supply of leads out there and when you create a balanced business, you take advantage of all of the systems to generate leads. My personal favorite approaches to lead generation include:
- Public speaking
- Fairs and Expos<
- Picking up cards at bulletin boards
- Internet marketing
Learn more about conducting home parties for lead generation at the largest party plan training center on the web: www.CreateACashFlowShow.com
In network marketing/MLM or other sales-based businesses, some companies do not do home parties.
This is reducing a lead source. Even a company that is not a home party-based referral system can benefit from doing home parties.
The realtor, insurance sales rep, or vitamin rep could do a home party or workshop for clubs to generate leads.
Balance In Business, create balanced business, create balance in business, balancing business, balanced business