No one is going to take your direct sales business seriously until you do.
If your direct sales recruiting is limited to just looking for part-time people who have some free hours on the weekends, then you will never benefit from the kind of aggressive growth that hiring full-time sales professionals brings.
Colleges all over the country have career fairs that expose new graduates to the corporations that want to hire them.
These kinds of events are perfect for bringing in intelligent, young recruits that want to learn their own business, while helping you grow your business at the same time.
When you present your business opportunity to college graduates at college career fairs, there are some important presentation elements you will need to keep in mind.
College career events like any vendor event, exposes you to many ideal candidates and it is up to you to make the day effective!
Use Your Elevator Speech
Your elevator speech is a 15-second, two sentence summary of the best points of what your business has to offer. You will be talking to a lot of graduates at these fairs and you only have a precious few seconds to get their attention.
Have Presentation Materials That Grab The Eye
A large and visible banner strung over your presentation booth that has images of your products can help grab people’s attention. You also need to create materials that expand on the points you make in your elevator speech.
You need to give your audience a message they can relate to and materials they can take with them to refer to at a later time.
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Always Stay RealisticYou are offering a career in direct sales that could help a young college graduate to own a business of his own someday. The worst thing you can do is try to grab attention with false promises or cliche marketing techniques. Pictures of money as part of your presentation and promises of a six-figure income in the first year will not establish the kind of long-term and dedicated staff you want. A realistic overview of your business establishes the proper expectations and lends credibility to what you do. |
Bring Other Associates To College Career Events
One of the strongest tools to use in direct sales recruiting is real people that have found success with your company.
The college graduates you talk to may have hesitations about what you have to say because you are the business owner. But a successful sales associate who works for your company will lend credence to the career opportunities you are offering.
If you want to establish a promising foundation for your business, then you young, intelligent, and energetic sales associates who can proactively grow your company. By taking part in college career fairs, you will find the young talent you need to make your business grow.
Business Scholarships For Career Days
Many colleges students may be interested in using your business opportunity as a technique to fund their college education and others may decide to make a career out of it.
If a potential direct seller does not have kit start up money available you can offer solutions and opportunities for direct sales business scholarships that will assist them in launching their new career!
Treat your college career event seriously and participate in all vendor events with a focus on quality contacts by learning how to qualify leads.