ELITE Leadership® Certification Course

NEW ELITE – Coming later in 2024!

Join the waitlist! Our new ELITE Course is coming later this year. Notify us at ELITE@dswa.org for updates and to join the list of students for the new program.

ELITE Website

Why the ELITE Leadership® Online Certification Course?

  • Students experienced a 300% increase in sponsoring, 35% increase in personal sales within four weeks, and 800% faster rate of rank advancement*
  • It’s not more information, it’s transformation
  • On-demand learning at your pace so that you can work around your family
  • The transformation is not just for your business, it’s for your life

For more than a decade, the DSWA has been studying how top-earning leaders in direct sales create and maintain their success. From how they use their time to how they nurture leadership qualities in others, we understand how they achieve the success others only dream of. Through trainings, retreats, workshops, webinars, conference calls and one-on-one coaching, we’ve watched them, studied their strategies and conducted intimate interviews to find what’s working and what’s not.

Unveiling the truth about leadership within our profession is great only if we can also offer some practical, proven solutions that effectively address the challenges. So, the DSWA ELITE Leadership Faculty went to work to “demystify” the role of a leader within direct sales and now share them through the ELITE Leadership Online Certification Course. The results for our students have been truly life-changing!

What’s included in the ELITE Leadership Online Certification Course?

A FULL YEAR of access to:

  • Monthly Module Webinar available on-demand at your leisure
  • Monthly Group Coaching Webinars and Q&A Session
  • Module Guides, tools and audio resources including interviews with top leaders in the industry
  • DSWA’s best-selling Build it Big, More Build It Big, and the Build It Big eWorkbook delivered digitally via email

Each step in the training is delivered straight to your inbox. It absolutely could not be easier to follow along, and you get to choose a pace that fits your busy life and family!

Student Success Stories

Linda Jackson
Senior National Sales Director

Donna Mills
Executive at a Global Direct Sales Corporation

Carol Anton
National Sales Director

“The Elite Leadership Certification Course is one of the greatest gifts I have given myself. The positive results I’ve seen since beginning the course are nothing short of remarkable and the tools and skills I gained will be resources I use for years to come!”
Bambi Kalwarovski
Top Leader of Network Marketing Company

“The DSWA team has done an AMAZING job creating the ELITE Leadership Course. The organization, material, professionalism, clarity and, of course, your hearts are a huge gift to all of us. This training will make my job a lot easier! It is wonderful to work with an organization that understands women!”
Robin Blanc Mascari
Top Leader in Network Marketing Company

“Elite Leadership is a must for the individual who desires to further enhance her business acumen or works to be and/or continue to be a top-ranking leader within her profession. Considering the informative conference calls, the eBook (my Bible), the self-assessment(s), target tasks, the Build It Big and More Build it Big books, and the Build it Big e-Workbook which addressed six(6) major organizational areas, I found that Elite Leadership gave me tools and ideas to fully blossom as a leader. Additionally, I gained a profound sense of direction and focus. As a result, my team has and will continue to benefit from this outstanding training. The Elite developers are to be commended for putting together this invaluable program and making it available to us. Thank you DSWA for providing a system which works to nurture our lives both professionally and personally.”
Dr. Vauna Powell
ELITE Leadership Graduate

“I came to the group coaching call very empty and stagnant today. I left the call more excited with new insights into what is going on.”
Cindy Abawi
Advanced Director at The Pampered Chef

Meet The Faculty

Nicki KeohohouNicki Keohohou
CEO & Co-Founder of the DSWA

Nicki has over 35 years experience in the direct selling profession. She has spoken around the world and trained hundreds of thousands of direct sellers at conventions, retreats and leadership conferences.




Refund Policy

This Course is non-refundable. No refunds will be issued for any cancellations following registration and/or enrollment in the Course. At DSWA’s discretion, a credit may be issued for registration in a future Course or event.

For a complete list of guidelines, please review the DSWA’s ELITE Leadership Course Policies


Call the ELITE Leadership Development Department at 888-417-0743 x103 or email elite@dswa.org.

* Results not typical. Individual results may vary.