DSWA Coach Excellence® School

You don’t need all the answers for your team, just the right empowering questions!

What’s the key to success in our business? Retention. And Coaching is the #1 retention tool! Learn how top performers in our profession are applying the DSWA’s Coaching philosophy to multiply the size of their organizations, exponentially increase sales, and profoundly improve retention.

  • Personal and team sales increased by 20 – 350% within 6 months.
  • Appointments and introductions to the business more than doubled within 3 months.
  • Individuals experienced a dramatic increase in leadership title advancement — 1 to 6 levels.

The Coach Excellence Program delivers the best mediums for coach training: in-classroom facilitation, one-on-one coaching practice, group coaching sessions and follow-up support from faculty. Our vision is to equip leaders, executives, and professionals with coaching skills that empower direct sellers to achieve their dreams. The DSWA Coach Excellence® School is based on the world-renowned DSWA Principle-Centered Coaching® system that has been proven effective for more than a decade. This course has been designed and continues to be enhanced by master coaches, direct selling coaches and professionals.

Testimonials

Why DSWA Coach Excellence® School? Because it works! We encourage you to listen to dozens of success stories from our wonderful students.

“Advanced Coach School raised my skills up a notch. The class elevated my Active Listening skills so that I am not only hearing what is being said and formulating my response but focusing on the totality of the person as I read between lines. The quality of questions I ask helps me bring my client to a breakthrough faster than before. My questions become more intentional to move my clients to take action faster. I am more grounded in my emotions, focus and Intentions during conversations with my clients as I become better at active listening.”

— Bunmi Ajibade • DSWA Certified Coach and Lead Consultant for Clarole.com

“Thanks to both of you and your staff for this life changing experience in the DSWA Coach Excellence Express. My husband really wasn’t looking forward to the school because he didn’t think he needed it or he would benefit from it. I’m so glad he said yes and we were both able to receive this “gift”. It was such a meaningful, fulfilling and transformational week benefiting us both in business and our personal relationships. It was not just good, not just great, it was WOW! I feel like I have had cataract surgery on my life and now I can see with so much more clarity and vision.”

— Linda M. • AVON Executive Leader

“I’m probably more proud of the recent accomplishment of completing the Advanced DSWA Coach Excellence School than even my college degree! Probably because what I’ve learned through this Advanced Level of Coaching Certification has allowed me to significantly impact more people eternally both in AND out of Mary Kay!”

— Mary Gronholz • Mary Kay Independent Senior Sales Director

“I want to personally thank you from the bottom of my gracious heart for the DSWA Coach Excellence School. This has been an INCREDIBLE seminar year of not only success, but breaking belief barriers. It was for sure due to your amazing coaching school and staff! I can’t wait to retake both levels again. Once again, thank you!”

— Cheryl Riead • Senior Cadillac Sales Director at Mary Kay Cosmetics

 


Coach School Express (Level 1)

If you are a direct selling leader with a desire to enhance your coaching skills for better retention and increased productivity, Coach School Express is for you. This program will uplift your relationships and re-energize your business. Learn an effective coaching system, network with peers and receive one-on-one mentoring. Coaching is the best way to support a new team member to get started right and establish a healthy, thriving, long-term business.

Express Curriculum

  • What is Coaching – The Difference Between Training & Coaching
  • Self-Coaching
  • Applying DISC to Determine Behavioral Styles
  • Empowering and Powerful Questions
  • DSWA Heart-Centered Listening
  • Compassionate Feedback
  • Agreed Action and Accountability
  • ICU Acknowledgement
  • Leadership Development
  • Discovering the Emotional Why

Register now for a date and location that works best for you and your team:


Advanced Coach School (Level 2)

The pre-requisite for this course is that you have graduated from the DSWA Coach Excellence School® Express (Level 1) program.

We are thrilled to invite you to participate in the one-of-a-kind Advanced Coach School. This is your opportunity to further develop your coaching skills through experiential learning, practice applying advanced methods of coaching, and have your coaching proficiency assessed by a Certified Coach.

Advanced Curriculum

You will expand your coaching skills with the following curriculum:

  • Enlightened Vocabulary
  • Establishing Rapport
  • Working with Empathy & Silence
  • Creating SMART Goals
  • Shifting Paradigms Using Distinctions
  • Finding the Emotional Why Review
  • Understanding Behavioral Styles Under Stress
  • Conflict Resolution
  • When to Train, When to Coach
  • Coaching Competency Observation
  • Coaching Proficiency Exercises

Each participant is required to master three important proficiencies:

  • Finding the Emotional Why
  • Powerful Questions
  • Compassionate Feedback

During the event, Students engage in individual and small group role play to implement Advanced Coaching techniques using real coaching scenarios.  Students are then observed by Faculty to ensure they’ve mastered each area.

After the event, you receive:

  • 6 months of Group Coaching Calls (2 required to complete the course). This is a huge value as coaching calls typically cost $75-$150/hour!
  • Students that need to revisit a proficiency will be given the opportunity to retake the proficiency by phone after they’ve had more time to practice the technique.

Register now to reserve your seat as space is limited! Payment plans are available.


Coach School Certification (Level 3)

The pre-requisite for this course is that you have graduated from the DSWA Coach Excellence® School Express (Level 1) and Advanced (Level 2) programs.

The Certification program is for those interested in Coaching Direct Selling Executives, Independent Direct Sellers, and Leaders. You will learn how to offer business coaching services and be compensated as a professional coach.

Certification Curriculum

You will develop your coaching competencies with the following curriculum:

  • Coaching Using Intuition
  • Coaching Presence
  • Helping the Client Get Unstuck
  • Coaching using SWOT Analysis
  • Questioning with Well-Formed Outcomes
  • Using Professional Coaching Forms (provided)
  • Discovery Coaching Sessions with Results
  • Three Proficiency Assessments with a Certified Coach
  • Heart-Centered Listening®
  • Paradigms
  • Challenging

Each participant is required to master three important proficiencies:

  • Heart-Centered Listening
  • Shifting Paradigms
  • Challenging Questions

During the event, Students engage in individual and small group role play to implement Advanced Coaching techniques using realistic coaching scenarios.  Students are then observed by Faculty to ensure they’ve mastered each area.

After the event, you receive:

  • 6 months of Group Coaching Calls (4 required to complete the course). This is a huge value as Group Coaching Calls typically cost $75-$150/hr!
  • 2 One-Hour, One-on-One Mentor Coaching Calls (required). You will be paired with one of our Coach School Faculty who will mentor you on how to become a professional coach.
  • Feature spot on the DSWA blog as a DSWA Certified Coach (post graduation).
  • Certificate of Completion.
  • DSWA Certification seal (electronic).

Note: All Group Coaching hours and Mentor coaching hours are logged and can be used toward the ICF (International Coach Federation) Accreditation in Coaching.

 


 

For information on special pricing for private company coach schools, please contact us at coach@dswa.org or 808-230-2427.

Prior to registering, we encourage you to review the DSWA Coach Excellence® School Policies.

Meet Our Wonderful DSWA Coach Excellence® School Faculty