How To Develop Customer Loyalty

Posted on April 2nd, 2018 by The DSWA

Customer loyalty is vital when your business involves selling as a consultant through in-home parties.

Such consultant-type sales methods depend upon return business and referrals to succeed.

How To Develop Customer Loyalty

So how does a home party consultant develop that customer loyalty?

It is simply a matter of offering service and being a friend to the customer, building a relationship not only with her/him, but with the guests s/he invites to the parties.


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As you share the information with your customer, help them relate the product to everyday life. Let them know how much you are rooting for them to get bonuses will receive the incentives offered.

Offer tips for making the party successful - tips such as ideas of what snacks to serve and how to set up displays. Ideas for how to get the maximum number of guests to come to the party and other methods to obtain sales that will result in her winning bonuses.

While this seems second nature to you, it is important that your host hears it from you so she takes action. All of this lets your customer know you are rooting for their success and have her best interests at heart. Then, during the in-home party, show an interest in each and every guest that has come. Each one of them has the potential of being a new customer. If they like you and think of you as a friend, they will choose you as their consultant when planning their own party.

There is a certain amount of skill involved and a person who likes to interact with others in a social environment is more likely to succeed as a party consultant. People need to sense your genuine interest in them and your enthusiasm for the product you sell.

You can do it! Home consultant party sales consultants provide great customer service by serving the needs of the customer and guests at all times.


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About the Author

The Direct Selling World Alliance offers four types of Membership, each with customized member benefits to better serve your business and its role in the industry.

Explore the many benefits you will receive after signing up on the DSWA membership page!