Team Brainstorming Technique

Posted on July 8th, 2019 by The DSWA

Team brainstorming has been proven to be an effective tool for use in businesses, relationships and setting personal goals. Brainstorming helps people overcome the feeling that they are alone in solving the challenges in their lives.

Brainstorming is about expanding your thinking and generating new ideas.

Bringing a direct sales team together for the purpose of brainstorming will be a very rewarding and powerful experience.

It promotes ideas that no one may have thought of without the benefit of the team, makes a strong team and creates strong ties.

While brainstorming, everyone tosses out ideas on a given subject. Having a scribe put down all the ideas on a PC, tablet or better yet a flip chart or white board is helpful so the team as a whole can keep their focus on throwing out ideas off the top of their heads, in random fashion.

This process may look like a lot of ideas going in all directions without connection but it creates opportunities.

Later in the process you will prioritize those you would like to explore further.


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An important piece to this process is to share any and all ideas that come each individual during the team brainstorming session. Whether you or they think they will work well or not. Write all of them down, even if they seem mixed up.  You can categorize them into goals for the individual, the team or the business in general later.

If you stop and try to evaluate them during the brainstorming process, you may cut off the flow of creativity and the process will be less effective. Remember, these are just ideas and later in the process you have the opportunity to eliminate those ideas which you do not wish to take on.

How To Get Started In Team Brainstorming

Here are some steps to help you as you start thinking about brainstorming:

  • Gather the troops (friends, mastermind teams, similar business owners or other direct selling team leaders).
  • Establish a topic.
  • Set a time limit.
  • Communicate ground rules on what can be discussed and what is off limits.
  • List all ideas or suggestions that are made and encourage creativity.
  • Do not evaluate ideas. Allow whatever is said to be listed.
  • As a group, consolidate all like ideas and/or categories.
  • Prioritize all the ideas based on your commitment.
  • Put a plan of action into place.
  • Thank your brainstorming team and make a plan to continue to brainstorm on a regular basis (i.e. quarterly, semi-annually or annually).

Have fun with team brainstorming and allow others to support the team as a whole and as individual personal development. Team brainstorming creates a team that sticks together.


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About the Author

The Direct Selling World Alliance offers four types of Membership, each with customized member benefits to better serve your business and its role in the industry.

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