DSWA Anniversary - 15 Years Of Service

Posted on February 27th, 2017 by The DSWA

The DSWA, founded by Nicki Keohohou and her daughter Grace Keohohou, is celebrating 15 years of service to the direct sales industry.

Over the years the Direct Selling World Alliance has served thousands of direct sellers around the world conducting events, training programs, coaching services and a wide variety of educational opportunities.

70 Years Of Direct Sales Investment

Nicki and Grace have a combined total of over 70 years experience in the industry.

With a strong foundation of entrepreneurship in the Keohohou family, Nicki's early career as a teacher and coach were pre-cursors to the DSWA.

Her experience as a leading distributor nurtured a deep passion for the industry and created a yearning to leverage her expertise. Nicki's history as a corporate executive, trainer and coach were put to good use when the DSWA was created to share that knowledge, wisdom and insight with the next generation of home-based business owners and sellers.
DSWA Anniversary
It was natural for Grace to co-found the DSWA with her business partner and mother, after being exposed to direct sales and entrepreneurship her entire life.

Both Grace and Nicki are Certified Business Coaches (CBC) and accredited by the Worldwide Association of Business Coaches. They have coached and trained more than 1,000,000 direct sellers globally.

The DSWA Code

The DSWA abides by a Code of Ethics to create a safe environment for everyone in the direct sales industry. Unlike many organizations, the DSWA strictly prohibits cross-recruiting at all their events.

All members and fans are asked to agree to never approach, solicit or invite another member or guest to consider or enroll with their direct selling company either at or following an event. All networking is conducted in the spirit of mutual support and respect for each individual's business choice.

This policy is one that fosters a sincere and professional environment and one that perpetuates the effectiveness of the DSWA Events!

DSWA is a global community for more than 56 million home-based entrepreneurs, and its members are affiliated with many of the thousands of Direct Selling companies which generate combined annual revenues exceeding $109 billion. The foremost provider of industry-specific training and services, the DSWA is headquartered in Kailua, Hawaii with affiliated offices in Melbourne, Australia and Monterrey, Mexico.

DSWA Anniversary - We Thank You

Thank YOU for being a DSWA follower, fan and member! We look forward to another 15 years.

About the Author

The Direct Selling World Alliance offers four types of Membership, each with customized member benefits to better serve your business and its role in the industry.

Explore the many benefits you will receive after signing up on the DSWA membership page!