5 Email Marketing Tips

Posted on December 19th, 2016 by The DSWA

Email management system

Email marketing is not dead!

Yes, many don’t use it like they used to but the fact is (according to the DSA every dollar spent on email marketing returns an average of $44) that the return on investment is huge!

Email marketing is a soft approach to developing relationships with your existing customers.

Email Marketing Tips

You could consider these 5 email marketing tips when it comes time to create your emails and newsletters.

  1. Address recipients by their names. This shows your potential customers you are genuinely interested in not only their business but them as well. It also adds a personal touch to the tone of the entire email newsletter.Create a clear call to action in all email marketing campaigns. Make sure your message is clearly communicated so your recipients have no difficulty figuring out what steps to take next. This is important because confusing messages are more likely to be deleted than interpreted, so the clearer the better.
  2. Always start the message strongly. By consistently placing the most relevant information first, you are giving recipients a reason to keep reading. Make the benefits of the message clear within the first few sentences, otherwise the reader might not read on to find out more.
  3. Emphasize with words instead of punctuation. While it is acceptable to include exclamation marks in your text, you should be very conservative about using them. Instead, use words that accurately describe your point.
  4. Keep your messages concise and to the point. Make sure you are very clear about the actions you wish your recipients to take, but don’t use so many words describing them that your readers become bored.
  5. Always follow through. This is the most important part of any business transaction and email marketing campaigns are no different. If you promise your subscribers something, make sure it happens. Never make a promise you aren’t absolutely sure you can keep. Your customers will reward you for this by continuing to come back time and time again.

You have probably heard email marketing is all about the list and really that is not the case.

Like your sales business it is all about the connection you make with your customers.

Email marketing is an essential part of running a successful home based business.  When you practice good newsletter and email marketing techniques you will create relationships that generate sales.

About the Author

This article was posted by the DSWA.