An accomplished and expert coach and trainer, Benny's career in Direct Sales began 20 years ago working as the Manager of Sales Development for Mary Kay Cosmetics in Mexico. From 2002 to 2005, Benny held the position of Regional Manager, Sales Development for Mary Kay Cosmetics US. Following that period, Benny moved to Brazil and held the title of Director of Sales for Mary Kay Brazil from 2005 to 2009. In 2009, Benny decided to pursue his own entrepreneurial interests and is a Certified Life and Executive Coach. Benny has an MDO degree from the University of Monterrey and an MBA from the University of Texas at Dallas. Prior to joining the DSWA, Benny has been engaged as a consultant to direct selling companies in Mexico and is a sought-after coach and public speaker.

Benny’s responsibilities with DSWA include training and developing our Spanish programs, including DSWA Coach Excellence® School, ELITE Leadership® Online Certification and live training, and the Webinar Training Series. He is also scheduling events in the U.S. and Latin America for Spanish-speaking direct sellers and direct selling companies.