Find DSWA Certified Coaches

Coaching serves the human soul. It is truly one of the most profound gifts we can offer another…the opportunity to draw upon a person’s inner wisdom and reveal their unique greatness.

— Nicki Keohohou & Grace Keohohou Hao

After years of research we have found that Coaching has been the missing link for many direct selling companies and leaders. It bridges the gap between learning and achieving.

All of the DSWA Coaches below meet the following criteria:

  • Completed all courses and proficiencies to become Certified by the DSWA Coach Excellence® School
  • Maintain an active coaching practice
  • Have exceptional client references
  • Commit to improving the quality of coaching in the direct sales, education, sales & service and other professions



Angel Semeco

Angel Semeco is a native of Caracas, Venezuela and has lived in United States since 2012. In Venezuela. Angel was a Senior Technology Consultant for over 10 years, working for the Venezuela National Telecommunications Company, consulting and supervising national projects. After moving to the United States and prior to joining the DSWA as a coach, Angel has been and continues to act as a Social Media Expert helping direct selling companies and their distributors manage social media marketing. Angel believes that coaching helps people to focus on their goals and understand their unlimited potential, always generating a structure where the dialogue reaches a logical conclusion. He believes that coaching help people to reach their essential purpose.

Barbara Pellegrino

Specializing in Core Energy Empowerment, that unleashes your passion to help you easily, strategize, plan and fast track real success.

Benny Salazar

Benny is an accomplished and expert coach and trainer in the Direct Selling profession for more than 20 years. He has held senior management positions in top Direct Selling companies in the United States and abroad and is a sought-after bilingual coach and public speaker.

• DSWA Certified Business Coach
• MBA, University of Texas
• MDO, University of Monterrey
• Certified Life & Executive Coach, IMPEL/ICC

Fernie Torres

Fernie worked closely with his wife Olga Torres in her role as a field leader and corporate sales manager. He also was a very successful managing partner for a Fortune 500 company. He worked for 34 years as Managing Partner in retail where he trained and mentored hundreds of team members throughout his decorated career. He is specializing in training/coaching direct sellers, entrepreneurs and retail professionals. Fernie is proficient in both English and Spanish and trains and coaches in both languages.

John Hackett, Ed.D.

John is an accomplished and experienced coach, trainer, and leader in a variety of nonprofit and direct sales settings. John has 45 years of professional experience serving as professor, licensed counselor, and high school administrator, as well as a university administrator.

Linda Dunn

Linda is a graduate of the DSWA Coach Excellence® Certification program and is a Certified Trainer. As a coach Linda views herself as a partner with her clients, with an eye to helping them fulfill their personal and professional goals. Coaching with Linda helps you discover your abundant wisdom.

Mike Forrest

Mike engages leaders to dive into their created design and gain vision for their businesses and lives. For over 20 years he has worked with leaders in direct sales, corporate management, non-profit and local business. Mike’s experience with corporate operations and public speaking provides a unique combination of business mindedness with inspirational leadership.

Nancy Korzyniewski, ACC

Nancy specializes in organization strategies for direct sellers in addition to business coaching around inspiring teams and building personal confidence.

Natalie Jordan

Natalie’s many years of working directly with corporate leaders has given her the unique ability to not only develop individual training, but to aid in developing and achieving personalized organization wide goals.

Olga Torres

Olga is a DSWA Certified Trainer and Certified Coach. She has over 27 years of experience as a direct selling professional. She was a leader in the field and held corporate positions in one of the world’s largest global direct selling companies. Olga has grown both Spanish and English speaking sales teams. She trains all of DSWA’s programs in both languages. Coaching and mentoring came natural for Olga as she has volunteered her services in her local community of El Paso, TX. She partnered with Child Protective Services as well as mentored youth at the Texas Juvenile Justice Department.

Pattie Morano-Gallo

Graduate of the DSWA Coach Excellence Program. A leader in the field of Direct Selling for over 15 years. Pattie offers strong team building strategies through both individual and team coaching.

Ryan Hill

For two decades Ryan lived his dream of being a teacher, a coach, and an administrator in private/parochial schools in Texas and in Michigan. In so many ways, working with children has been the most rewarding work he’s done. His goals are to transfer that inquisitive and energetic disposition to his training and coaching. Ryan is seen as a leader by his colleagues in both the educational and the leadership environment. His passions are serving organizations and leaders through vision planning, goal setting, and working together to achieve at a high level.

Susanne Felker

Nearly 35 years ago Susanne took a leap of faith and joined a new Direct Selling Company in Canada, Mary Kay Cosmetics, and achieved the company’s top position of National Sales Director. As a motivational speaker and trainer Susanne has addressed and trained large groups in and outside of her own company. Susanne is very excited to be able to support all those in the Direct Selling world.

Teri Werner

Teri is an accomplished and expert coach and trainer serving those in the Direct Sales profession for more than 30 years. Her extensive skills help empower others to create successful outcomes in their life and business.