Find a DSWA Certified Coach

"Coaching serves the human soul. It is truly one of the most profound gifts we can offer another...the opportunity to draw upon a person's inner wisdom and reveal their unique greatness."

— Nicki Keohohou & Grace Keohohou Hao

After years of research we have found that Coaching has been the missing link for many direct selling companies and leaders. It bridges the gap between learning and achieving.

All of the DSWA Coaches below meet the following criteria:

  • Completed all courses and proficiencies to become Certified by the DSWA Coach Excellence® School
  • Maintain an active coaching practice
  • Have exceptional client references
  • Commit to improving the quality of coaching in the direct sales, education, sales & service and other professions



Barbara Pellegrino

Specializing in Core Energy Empowerment, that unleashes your passion to help you easily, strategize, plan and fast track real success.

Benny Salazar

Benny is an accomplished and expert coach and trainer in the Direct Selling profession for more than 20 years. He has held senior management positions in top Direct Selling companies in the United States and abroad and is a sought-after bilingual coach and public speaker.

• DSWA Certified Business Coach
• MBA, University of Texas
• MDO, University of Monterrey
• Certified Life & Executive Coach, IMPEL/ICC

James Pereira

James Pereira started his career in direct selling in 1986. He spent 22 years in sales, marketing and operations in the pharmaceutical industry building successful Divisions by developing his staff’s sales skills and leadership skills. After graduating with an MBA from Strathclyde University in 1995. James was a life and business coach with T.Harv Eker’s Reasons or Results Worldwide coaching clients in Asia. James is a Harvard Business Review Advisory Panel Member and is an Amazon Best Selling Author of, “Profitable BizQuotes for Entrepreneurs: 366 Inspiring, Challenging & Motivating Quotes to Boost Your Business Performance.” As a DSWA Certified Coach & Trainer, James brings his experience working with multi-cultural teams and focuses on Direct Selling and B2B Sales organizations to boost revenues by building their people skills.

Linda Dunn

Linda is a graduate of the DSWA Coach Excellence® Certification program and is a Certified Trainer. As a coach Linda views herself as a partner with her clients, with an eye to helping them fulfill their personal and professional goals. Coaching with Linda helps you discover your abundant wisdom.

Mike Forrest

Mike has been engaged in leading ministries for the past 20 years. From campus and youth ministry to large church staff he has sought to coach others in seeking their God created design and gain vision for their own personal ministry.

Nancy Korzyniewski, ACC

Nancy specializes in organization strategies for direct sellers in addition to business coaching around inspiring teams and building personal confidence.

Natalie Jordan

Natalie's many years of working directly with corporate leaders has given her the unique ability to not only develop individual training, but to aid in developing and achieving personalized organization wide goals.

Pattie Morano-Gallo

Graduate of the DSWA Coach Excellence Program. A leader in the field of Direct Selling for over 15 years. Pattie offers strong team building strategies through both individual and team coaching.

Susanne Felker

Nearly 35 years ago Susanne took a leap of faith and joined a new Direct Selling Company in Canada, Mary Kay Cosmetics, and achieved the company’s top position of National Sales Director.

As a motivational speaker and trainer Susanne has addressed and trained large groups in and outside of her own company. She now is a DSWA Certified Trainer for all of DSWA’s Coach Excellence® School and training courses. Susanne is very excited to be able to support all those in the Direct Selling world.

Teri Werner

Teri is an accomplished and expert coach and trainer serving those in the Direct Sales profession for more than 30 years. Her extensive skills help empower others to create successful outcomes in their life and business.