Coach Approach for Sales & Service – Spring 2023

Live Online Course May 9, 2023 7:00 PM US Eastern - May 25, 2023 8:30 PM US EASTERN

REGISTER NOW • 2 Payments of $150 USD

Optional 2-month payment plan during registration!

This brand-new course from the DSWA focuses on applying Coaching skills to CUSTOMER relationships, sales and service. We recently brought this new course to a global company with AMAZING results, and now we want to bring it home to our DSWA family!

Seats are limited as this interactive course is intended to be a small-group, intimate setting. So, we highly encourage you to learn more and save your spot today!

Webinar Schedule

Time: 7:00 – 8:30 PM US EST

  • May 9th
  • May 11th
  • May 16th
  • May 23rd
  • May 25th

*All sessions are recorded and posted to a private resource page.

Upon registration you will receive instructions for joining the sessions and a PDF of DSWA Coach Approach for Sales and Service materials.

Course Description

For 20 years, Coach School students have learned how to apply Coaching skills to empower their TEAM.

What about applying a Coach Approach to CUSTOMERS?

What better way to transport a valued customer from where they are to where they’d prefer to be using your product or service?

Some of the many strategies you’ll discover during this interactive course with Nicki

1) How to Add Value
How to be that person that serves and supports clients in getting the results they’re looking for.

2) How to be Client-centric
Who is your client? How can we serve them best? What’s in it for them? What are they looking to see happen as a result of our products or service? “This is what I can do” versus “what differences would you like to see happen as a result of using our product/service?” They’re not paying us for a product, they’re paying for a result. When we’re client-centric, we reveal their goals AND how your product or service transports them there.

3) Establish a Reputation for an Elevated Standard of Excellence
Think about that recent investment you made in a product or service. What about their approach did and didn’t resonate with you? What caused you to step away because of that experience? With a Coach Approach we focus on reputation, intentionality, and delivering at a VERY high level.

4) Clarifying a Need and Your Value Proposition
What do you bring to the table? When we convince a purchase, they buy feeling obligated but are likely to disappear later. Instead, we’re going to give you questions to ask and self-coaching strategies to optimize your mindset when you walk into a client conversation. It’s all about opening the relationship versus “closing the deal.” THAT’S when customers become referring advocates and lifelong customers knocking on YOUR door rather than you chasing them.


This unique experience is valuable for ANY level of the business, from those just started on their journey to seasoned veterans and top sellers.

Throughout the series, you will have an opportunity to experience giving and receiving compassionate feedback, practice the coach approach to sales & service philosophies, and consistently interact with peer participants and facilitators.

Results Our Students Have Experienced

  • Personal and team sales increased by 20 – 350% within 6 months.
  • Appointments and introductions to the business more than doubled within 3 months.
  • Individuals experienced a dramatic increase in leadership title advancement – 1 to 6 levels.

We understand that Coach Approach for Sales & Service is a large investment of time and money. We’re confident that you’ll see a return on your investment many times over. It’s a truly transformational experience!

Curriculum You’ll Receive

  • Coaching Principles
  • Three Core Coaching Skills
  • Self-Coaching
  • Applying DiSC to Determine Behavioral Styles
  • Engaged & Engaging Communication
  • Empowering and Powerful Questions
  • Heart-Centered Listening
  • ICU Acknowledgement
  • Strategic Communication – The 5-Minute Conversation
  • Raise EQ – Increase Results with Emotional Intelligence
  • Self-Coach Approach for Sales & Service



Please contact the DSWA Coach Excellence® School Coordinator at who will be happy to assist you with any questions you may have.
Prior to registering, we encourage you to review the DSWA Coach Excellence School Policies.