Atlanta, GA

Start Time: 1523318400

End Time: 1523577600

What growth have you experienced in your business and relationships since attending the DSWA Coach Excellence School®? What if your relationships with family, prospects, and team members could be significantly enriched?

We encourage you to listen to our wonderful Advanced and Certification Graduates share their experience.

Advanced Coach School Logo

Level 2

We are thrilled to invite you to participate in the one-of-a-kind Advanced Coach School. This is your opportunity to further develop your coaching skills through experiential learning, practice applying advanced methods of coaching, and have your coaching proficiency assessed by a Certified Coach.

Advanced Event Schedule

  • April 10: 9:00 AM – 5:00 PM (Registration begins at 8:45 AM)
  • April 11: 9:00 AM – 5:00 PM
  • April 12: 9:00 AM – 1:00 PM

Advanced Curriculum

You will develop your coaching skills with the following curriculum:

  • Enlightened Vocabulary
  • Establishing Rapport
  • Working with Empathy & Silence
  • Creating SMART Goals
  • Shifting Paradigms Using Distinctions
  • Finding the Emotional Why Review
  • Understanding Behavioral Styles Under Stress
  • Conflict Resolution
  • When to Train, When to Coach
  • Coaching Competency Observation
  • Coaching Proficiency Exercises

The pre-requisite for this course is that you have graduated from the DSWA Coach Excellence School® Express (Level 1) program. Register now to reserve your seat as space is limited! Payment plans are available.

If you have not completed the Express Course, visit our Express Course dates and locations.

Coach School Certification Logo

Level 3

Note: Advanced Coach School (Level 2) is a pre-requisite for attending Certification.

Learn how to offer business coaching services and be compensated as a professional coach. This program is for those interested in Coaching Direct Selling Executives, Independent Direct Sellers, and Leaders.

Certification Event Schedule

  • April 12: 2:30 PM – 5:30 PM
  • April 13: 8:30 AM – 4:30 PM

Certification Curriculum

You will develop your coaching competencies with the following curriculum:

  • Coaching Using Intuition
  • Coaching Presence
  • Helping the Client Get Unstuck
  • Coaching using SWOT Analysis
  • Perfectionism – All or Nothing Thinking
  • Using Professional Coaching Forms (provided)
  • Introductory Coaching Sessions with Results
  • Three Proficiency Assessments with a Certified Coach

Following the live event, students will receive two private Mentor Coaching Sessions and an invitation to participate in two additional group coaching sessions with a Certified Coach.


Please email if you have any questions.

You may also schedule a call to speak with Nicki or Grace to discuss any questions you may have regarding Advanced and Certification.


Payment plan options are available during checkout. If you have a specific payment plan request or would like to establish an initial payment date, please connect with




Note: Early registration pricing ends April 2nd, after which Advanced becomes $1195 USD and Advanced + Certification becomes $2190 USD.

Prior to registering, we encourage you to review the DSWA Coach Excellence School Policies.

Featured Speaker

Nicki Keohohou CEO & Co-Founder of the DSWA Nicki began her career as a direct seller more than 35 years ago. She is the Co-Founder of the DSWA and travels providing inspiration and education to direct sellers worldwide. She was recently named one of the Top 30 Female Entrepreneurs in America and the #2 Most Influential Woman in the direct selling profession worldwide. As the CEO of the DSWA - The Alliance, she is empowering direct sellers from around the globe and educating the public about our amazing profession.