Nicki Keohohou CEO & Co-Founder of the DSWA Nicki began her career as a direct seller more than 35 years ago. She is the Co-Founder of the DSWA and travels providing inspiration and education to direct sellers worldwide. She was recently named one of the Top 30 Female Entrepreneurs in America and the #2 Most Influential Woman in the direct selling profession worldwide. As the CEO of the DSWA - The Alliance, she is empowering direct sellers from around the globe and educating the public about our amazing profession.