Selling Articles

What if You Followed-Up with All Your Prospects?

Posted on May 20th, 2014 by The DSWA

by Tammy Stanley If you've read my book, Carpe Phonum, you know that one of my all time favorite movies is The Wizard of Oz. If you're familiar with it, then you certainly remember the lyrics, "Follow, follow, follow, follow, follow the yellow brick road." Go ahead and hum that tune, but sing these words...more

10 Creative Lead Generation Strategies to Grow Your Business: Part I

Posted on May 20th, 2014 by The DSWA

by Terri Levine As a direct marketer, it’s vitally important to continually generate high quality leads for your business. This two part report focuses on 10 low cost, highly effective lead generation strategies. 1) A-Z List In order to begin the list, you’ll need a three-ring notebook. Label the first page with the letter “A”,...more

10 Creative Lead Generation Strategies to Grow Your Business: Part II

Posted on May 20th, 2014 by The DSWA

by Terri Levine 5) Updates to Your Website The main purpose of your website should be to educate and inform the consumer; to encourage him or her to stay aware of your business and to take the next step when s/he has a problem you can solve. The more current you keep your website, the...more

Create Desire: Talk Benefits, Not Features

Posted on May 20th, 2014 by Deb Bixler

Features never sell products. Benefits do. When you are talking about your products at a show, be sure that you are creating pictures for your guests using the benefits of a product. A Feature Is About The Product The ball is orange. The whisk is stainless steel. The lip balm is petroleum free. The vest...more