DSWA - The Alliance operates as a for-profit entity for the following reasons:
Operating as a for-profit entity enables us to engage top industry talent who can be fairly compensated for their valuable contribution of time and information, thereby enhancing the level of service we can offer members. As a for-profit entity we have the capital needed to deliver state-of-the-art services that may not otherwise be in the budget.
In addition, many new and existing associations are moving toward a for-profit structure so that the long-term vision can remain its primary objective. With the founders at the helm, the Alliance avoids the common problems its non-profit counterparts are facing as a result of an ever-changing Board of Directors which can also change the culture and direction of the organization.
Finally, the Alliance founders are wholeheartedly committed to the vision of DSWA, and have demonstrated their dedication by personally investing in the Alliance and giving their full-time effort for many years.