About the DSWA

Team Together

The DSWA is a global organization serving thousands of Direct Selling members with resources dedicated to improving their personal and professional development, training, selling, recruiting, and operational strategies. Founded in 2001, and guided by a board of the industry’s leading experts and professionals, the DSWA is a one-stop-shop for Direct Selling entrepreneurs and companies.

“The DSWA supports companies and individuals involved in the Direct Selling profession,” says CEO and Co-founder Nicki Keohohou. The mission is to provide members with current information, resources, education and support that empowers them to achieve personal and financial success through Direct Sales.

Participants in DSWA Programs demonstrate improved recruiting and selling methods, develop leadership skills, take control of their finances, experience increased retention, and most importantly, grow their businesses.

Programs such as the ELITE Leadership® Certification Program and the renowned DSWA Coach Excellence® School have been adopted by some of the top Direct Selling companies in the world.

The DSWA was founded by Nicki Keohohou and Grace Keohohou after a combined 40 plus years invested in creating and maintaining successful Direct Selling businesses, both in the field and in corporate positions, as well as consulting for some of the world’s largest Direct Selling companies.

DSWA is a global community for more than 56 million home-based entrepreneurs, and its members are affiliated with many of the thousands of Direct Selling companies which generate combined annual revenues exceeding $109 billion. The foremost provider of industry-specific training and services, the DSWA is headquartered in Kailua, Hawaii with affiliated offices in Phoenix, AZ, and Monterrey, Mexico.