The Global Leader In direct selling training
About Us
The DSWA
The DSWA (Direct Selling Women’s Alliance) is a global organization serving thousands of Direct Selling members with resources dedicated to improving their personal and professional development and helping them succeed in every phase of their business. Since 2001, our cultivated wealth of the industry’s leading experts has made the DSWA the preferred partner for Direct Selling entrepreneurs and companies looking to reach a higher plateau.
Our Vision
The DSWA is a progressive and heart-centered community dedicated to empowering women in the direct selling profession. We provide a culture and high-performance platform where women can thrive; sharing our passion, knowledge, and experience that secures excellence in both their personal and business growth.
Whether you’re just starting or a seasoned professional, the DSWA is here to meet you where you are and help you elevate your business to the next level.
Our Mission
We are committed to educating women with the tools, training, and mentorship that are essential to building a successful direct sales business. The DSWA is un-affiliated…and we like it that way! We are a cooperative and strong community of women helping lift up women. Our innovative platform and collaborative approach gives you access to top industry leaders who provide personalized guidance to help you grow your business and an endless waterfall of resources to keep you growing!
Our focus is solely on partnering with our members so they can achieve financial stability, personal growth, and a deep sense of fulfillment in their entrepreneurial endeavors.
Our Approach
We believe in the power of well-defined and clearly communicated strategies that connect YOU with SUCCESS and offer an environment that will support you within a culture that will fulfill you. Success is not a secret or a mystery, there’s a formula to it, and it’s just as clear and precise as the roadmap on your GPS. We will bring clarity on what to do, what to focus on, and how to advance. Our enterprising learning suite, ElevateHer Up, strips out all the confusion and the clutter and delivers real talk in plain language on the how-to’s, so it’s uncomplicated, easy-to-implement, and effective! Participants in DSWA Programs demonstrate improved recruiting and selling methods, develop leadership skills, take control of their finances, experience increased retention, and most importantly, grow their businesses!
Our program is designed to produce lasting results with flexible, highly effective courses that you can follow at your own pace and created to fit into your lifestyle..
Our Team
Guided by three dedicated and renowned experts in the direct sales industry, Nicki Keohohou, Deb Drummond and Larry Zimberg, you’ll be in a Top Performance atmosphere gaining the type of perspective that produces Top Results! Now … MEET THE ROCKSTARS
Nicki Keohohou
Founder/Managing Partner
“In direct sales there is no glass ceiling; you get to recognize your own greatness.“
—Nicki Keohohou
Top-Selling Extraordinaire
Nicki began her career as a distributor in the direct selling profession more than 35 years ago after leaving her teaching position. She then went on to build several successful personal organizations, consulted to hundreds of companies, has been the keynote speaker at direct selling conventions around the world, and was appointed to executive positions in various prominent direct selling companies. She also co-authored the best-selling books Build it Big and More Build It Big: 101 Insider Secrets from the Top Direct Selling Experts, as well as being a contributor to many other books.
Business Mastermind
In addition to her BA in education and business, Nicki is a graduate of
the University of Illinois Chicago Network Marketing Certification Program. She is a Certified Business Coach (CBC) with the Worldwide Association of Business Coaches and is a faculty member of the DSWA Coach Excellence®School. She is also certified in Emotional Intelligence and Behavioral Intelligence.
Recognized Entrepreneur
She was recently named one of the Top 25 Business Women in her home state of Hawaii as well as one of the Top 30 Female Entrepreneurs in America. She was selected as an international “Hero for Humanity” and named number 2 in the International Power 30 honoring the 30 Most Influential Women in the direct selling profession. The award that brings her the most joy is the DSWA being recognized as the “National Advocate Of The Year For Working Mothers.”
Deb Drummond
Managing Partner
“Direct sales is the most equal opportunity employer in the world”
—Deborah Drummond
Marketing Extraordinaire
Deb is a pioneer in the world of entrepreneurship and was one of the first in her country to create companies in the health and wellness sector. To date, she has built 7 international companies and inspired thousands around the globe. For her many accomplishments in Direct Sales, Deb has been recognized in SUCCESS magazine 48 times and has won numerous awards for her impressive achievements in both her personal and business life. Most recently, she received the noteworthy distinction of being named a judge at the 2024 Stevie® Awards for Women in Business, the world’s premiere honors for female entrepreneurs, executives, and employees.
Deb’s thirty-year deep dive as a Top Performance Trainer has built her an esteemed reputation in the Direct Sales field as a speaker, mastermind trainer and personal coach.She has inspired, educated, and motivated audiences of over 20,000 to stand to their feet. In her private practice, Deb has personally worked with over 30,000 clients, moving them to a higher state of optimal health and wealth.
Best Selling Author
She is the Founder and Visionary behind the “Show Up Stand Up Speak Up, Yes You!” movement, a televised, heart-centered project with a reach of over 350 million designed to inspire women and those that support women in solidarity of International Women’s Day. Her book, at the center of this movement, was featured at the 2024 Emmys Premiere Celebrity Gifting Suite to great acclaim.
As the well-known radio host of the Mission Accepted podcast, Deb interviews dynamic Entrepreneurs, Ultrapreneurs, Creatives, and Media Professionals who share the guts and glory of entrepreneurship. Deb is also the founder of Mission Accepted Media, where she creates anthologies and books about people in business, and most notably, is the creator of the widely popular Top Performance Day Planner and Success Tracker.
Loving Mother
Deb Drummond lives in beautiful Vancouver, Canada. She is the mother of her two favorite people: her daughter, Chloae, and her son, Ocean. With her new title of YaYa, she gets to add to that “favorites” list, Brynlee and Kashton.
Larry Zimberg
Managing Partner
“It’s not whether you can or you can’t, but whether you will or you won’t.”
—Larry Zimberg
Industry Top Earner
Larry has been at the top in Direct Sales for now 30 years. After starting from scratch, he developed true passion for our industry and rose to the top, becoming a six-figure earner and then rising to the next level to become a multi-million-dollar earner, all the while staying humble and dedicating himself and his efforts towards helping the team succeed. The big reason for his success was his ability to always stay mindful of what others may have at stake and digging down to help anyone in any way he could, knowing what it meant for him to be able to succeed and earn a living when it was truly a make-or-break time in his own life with everything on the line.
Direct Sales Veteran
As a nationally recognized and awarded trainer, he’s also cherished his role as a long-time industry consultant who has helped many prominent Direct Selling companies launch, retool, and brand, and has created noteworthy systems, tools and training for both field and leadership teams.
His resume also includes serving as a top corporate executive for a Top 20 MLM Company where he provided a new platform, new direction, and a re-launch that moved the company forward in a very positive and profitable direction. He is passionate about collaborating with other industry top earners and their teams to provide guidance, training, and mindset for accelerated growth.
Servant Leader
Larry is dedicated to the success of each person he meets. With his incredible list of accolades in Direct Sales Leadership, Training, Corporate, and as a multi-million-dollar earner in the field, his reputation of meeting everyone where they’re at and raising the bar for them to see their unrealized dreams come true, is a daily event. His profound desire to help others reach their true potential led to him becoming one of the most highly regarded and effective trainers in the industry. His legendary training, combining innovative thoughts with the elements of traditional success, has people saying, “I’ve never experienced results like these before!”
Partnering with the World’s Biggest Brands
Want to join the DSWA?
LEARN MORE ABOUT OUR MEMBERSHIP
Ready to take your leadership and business to the next level? Discover exclusive courses, VIP perks, and access to industry experts—all designed to help you grow your team, boost profits, and streamline success.
The DSWA is more than just a community; it’s a movement designed to inspire and empower women in direct sales. By joining us, you’re not just signing up for a course – you’re becoming part of a culture that values growth, leadership, and success. We invite you to join us on this journey and experience the professional transformation that comes with being a part of DSWA.
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