|
The 85% Niche - The Power of Women of All Colors With groundbreaking proprietary research, Miriam Muléy explores how cultural and ethnic differences shape the way women respond to life experiences. She encourages companies to embrace the cultural and ethnic identity of women of all colors with the same tenacity, commitment to grow, and deployment of economic resources that are given to other consumer audiences. This book is a concise and practical guide to what drives women of diverse backgrounds to consider brands for future purchase decisions. Muléy takes this discussion to a new level, delving deeply into the "who" of the women's market. She provides practical insights on what it means to be a Latina, a Black woman, or an Asian woman and effectively translates these insights into compelling marketing best practices that business leaders can quickly integrate into planning efforts.
|
|---|---|
 |
Available Now! " "The Very Best Way in the World for African American Women to Make Money!" $9.95 A new ebook
that follows two friends on a journey of discovery and delivers a message to them, and to all of us, that there is a way for African American women to partake of a life and lifestyle that they deserve. “It is time for women to start earning the type of money they really deserve. This book tells them how to do it.”
|
 |
Dream it Big The DSWA's original release, Dream it Big, Build it Big, contains nearly two hours of leading edge material...Our trim new DVD, Dream it Big 2.0, weighs in at just 7 minutes 23 seconds, quick enough for short attention-spans, but meaty enough to open doors. Chock full of information, Dream it Big provides unique persepctives on building your business through diversity. Click here for more information |
Diversity Store
