DSWA Blog

Why Should You Create A Written Business Plan?

Posted on December 13th, 2014 by The DSWA

A business plan can either be designed as a formal proposal to lenders when seeking financing, or it can be a written outline that details the strategic plan of your business. Whether your direct sales business is seeking financing or not, you should create a written business plan. Direct Sellers Should Have Written Business Plan…more

Emotional Why… Emotional What???

Posted on November 30th, 2014 by Vickie Mink

I am sure you have had that response from someone when you inquired, “What is your emotional why?” What Is The Emotional Why? It is amazing how many people in our industry are truly clueless as to the definition of emotional why? Let me first share a few things your emotional why will do for…more

What to Say When Customers Say: I Want to Think About It”

Posted on November 24th, 2014 by The DSWA

What do you say when they say: I want to think about it”? Do you pout and walk away? Do you get down on your knees and start begging? Or do you just say a polite word of thanks and move on to the next potential customer? Having a direct sales business means you need…more

Sales Business Cold Calls

Posted on November 18th, 2014 by The DSWA

A cold call is a system of marketing your sales business by approaching customers, usually by phone when they do not expect it. Whether the lead at one point was “warm” or you really never knew them at all, a cold call is the process of approaching prospective customers or clients who were not expecting…more